Make room for the sounds of nature
In collaboration with the Natural History Museum, the world’s most environmentally friendly festival brought last year’s theme all the way to the main stage.
To raise awareness about how nature had grown quieter, five bird species each held their own audiovisual mini-concert during the festival. To empower this experience, we created a full visual identity for the campaign and for each bird, giving them their own personalities and music genres. Each bird had their own merch, which was sold at the festival's merch stands.
Building the Brand
To wrap the whole campaign together, we created massive posters, wrapping the fence all around the festival area, further building on the festival feeling. LPs were also created, stamped on recycled plastic, and sold in the festival's merch stand.
Each bird was included in the final line-up at the festival, with their own scheduled time.
