Seeing as Fenja's philosophy centers around the building blocks of our society, while focusing on production of sustainable, biodegradable mycelium, the choice was clear. An organic visual identity built on the same principles was created using geometric shapes, connected in the same way as the massive mycelium networks Fenja grows. Two of these shapes come together as an F, while several shape create a wall building blocks. Combining these principles with earth tones, pulls the concept back into the forest. With a strong, organic display font, a geometric sans serif body font, a collection of clean 3D renders and a selection of different graphic elements, Fenja's visual identity comes together as a wild, yet contained brand, ready to take over the global bioeconomy.