Together with a large team at Publicis Leo, I've been responsible for building and maintaining Elkjøp's identity. Between 2021 and 2025, I've created several campaign toolboxes together with other designers on the team, as well as being responsible for a large portion of the production of tactical display banners. I've also been responsible for creating templates for automated banners within Elkjøp's banner production solution, Bannerflow. In this example from 2022 and 2023, we built a 3D animated world to accompany the products Elkjøp would go on to advertise during Black Week. I did the 3D animation together with another motion designer, as well as the compositing, the sound design, and the production of the campaign's display banners.