For Earth Week, Publicis wanted to create a series of posters, videos and activities internally in the office. I was tasked with creating the identity for the event. Through vibrant colors, bold typography and a noticable visual language, we communicated what our internal goals are, and what everyone can do to make the world a better place. Conceptually, the heavy film grain and blurry imagery were used to remind the viewer that the vibrant colors and beautiful nature we have today, could suddenly be a thing of the past.