Visual Identity

Main Project Image

Industry

Healthcare

Client

Aktiv Ernæring

Year

2018

An Approachable Health Brand

Aktiv Ernæring is a small, yet gutsy health brand, delivering services such as cooking courses and nutrition lectures to kids and adults alike. The identity needed to feel approachable, while also communicating motion and nutrition.

A Symbol in Motion

The logo focused on movement, resembling a person in action inspired by the Olympic sports illustrations, while also creating the letters A and E. The flowing lines of the symbol also needed a steady and balanced word mark. While the bright green communicates health and nutrition, the deep blue keeps the identity grounded.